Professional Experience

Working "in community" for the past 23 years has been amazing. I believe in the mission and vision of every company on my resume. This page has selected accomplishments from my previous role as Director of Marketing and Communications for Rutgers Graduate School of Applied and Professional Psychology. More to come!

Learn about Rutgers - GSAPP

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Djenaba Figueroa 2025 (pdf)

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An Overview of GSAPP - The Gold Standard

One of my very first projects at GSAPP was the design of our school video for the American Psychological Association's 2019 Conference in Chicago, Illinois. It was a fun project and it highlights my love for developing creative assets that can be used at large-scale events and across various media platforms. Enjoy!

GSAPP's 45th Anniversary Gala

In 2019, I had the privilege of leading marketing activities for GSAPP's 45th Anniversary Gala. My leadership included the design of strategic media plans, all press and marketing materials, tickets, sponsorships, and advertising sales. I also directed and produced, (in conjunction with Rutgers iTV) all honoree and historic videos and our commemorative journal (highlighted below).

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Video

45th Anniversary Gala Historic Video

Gala Honoree Video - Bonnie Markham, PhD, PsyD

Gala Honoree Video - Kenneth Schneider, PhD

Gala Honoree Video - Stanley Messer, PhD

Rutgers University - Sample Creative Assets

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Large Scale Events

Team Meetings

Large Scale Events

Team Meetings

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